Collection of Personal Information

We gather and process personal data in various ways, including when you:

  • Visit our website, whether to browse, register an account, leave reviews or comments, or complete forms—such as signing up for our newsletter or entering competitions.
  • Purchase products from our website or subscribe to any of our services.
  • Contact our customer support team or request information through any other communication channel.
  • Interact with us via social media platforms, third-party applications, or similar technologies.

Additionally, we may obtain information about you from external sources, including other websites we operate or affiliated third parties, such as subcontractors.

Collection and Use of Personal Information

We collect personal information provided by users, such as name, email address, phone number, and age, to verify accounts and send relevant notifications about our services. Additionally, we may collect other personal data, including but not limited to passwords and authentication details, demographic information such as age or other identifying data, financial details including payment and credit card information, and responses to customer satisfaction surveys or market research unless submitted anonymously. We also gather non-personally identifiable information, such as IP addresses, profile details, aggregated user data, and browser types, from visitors and users. This data helps us manage the website, analyze usage patterns, and enhance our services. In some cases, this anonymized data may be shared with third parties to improve user experience and provide targeted advertisements. IP addresses are recorded for security and monitoring purposes.

User profile information, such as profile pictures and first names, may be visible to others within the community to enable social interaction. Email addresses are primarily used for inviting friends to join the platform, connecting users within friend networks, and sending notifications related to our services. Except for friend invitations and notifications, email addresses are not publicly shared. Users can communicate within the platform without revealing their personal email addresses. To help members find friends and acquaintances, we offer search features based on names, schools, or workplaces. We may also use email addresses to send updates, newsletters, or service-related announcements.

Occasionally, we or our partners may host promotions, contests, or sweepstakes. Participation may require users to provide personal information, such as name, email, or home address, or answer specific questions. If personal information is shared with ad partners at a user’s request, it will be clear at the point of collection who is gathering the data and which privacy policy applies.

Purposes for Processing Your Personal Information

We may process your personal information for the following purposes:

  • To provide you with requested information, products, and services, and send relevant marketing and advertising materials.
  • To authenticate your access to our website.
  • For system administration, internal operations, troubleshooting, data analysis, testing, research, and statistical purposes.
  • To distinguish you from other users, such as remembering your login details.
  • To monitor your website usage, improve user experience, and ensure content is displayed effectively on your device.
  • To provide customer support and maintain a high level of service.
  • To personalize marketing and advertising to make it more relevant to you.
  • To notify you of any changes to our services.
  • To conduct marketing analysis and assess the effectiveness of advertising campaigns, including using your personal information to evaluate preferences, economic situation, interests, and/or location.
  • To create audience groups for personalized advertising based on shared characteristics and preferences.
  • If you are filmed, photographed, or recorded at one of our events, your image or likeness may be used in promotional materials and media coverage.
  • For security purposes and fraud prevention.
  • To ensure our website is safe and secure.
  • To comply with applicable laws and regulations.

Invitations & Communications to Non-Members

Members of our service can invite friends to join by sending automated invitation emails through our system. We store the email addresses provided by members to add the invitees to the member’s friend list and to send reminders about the invitations. We do not sell or use these email addresses for any purpose other than sending invitations or reminders. Recipients of invitations can contact us to request the removal of their information from our database.

Use of Cookies

We use cookies on our website to store visitor preferences and session information, such as preventing the same advertisements from being shown repeatedly and customizing content for newsletters, ads, and web pages based on the user’s browser and profile information. The information stored in cookies is not linked to any personally identifiable information you provide on our site.

You can adjust your browser settings to accept or reject cookies, or to notify you when a cookie is set. Each browser is different, so check the “Help” menu in your browser for instructions on how to modify your cookie preferences. If you prefer not to have cookies installed on your device, you can change the settings in your browser or device to reject them. For guidance on rejecting cookies through your internet browser settings, consult the “Help” section of your browser or visit http://www.aboutcookies.org.

Please note that if you disable cookies, some features of the site may not work properly. Additionally, we allow third-party advertisers to set and access cookies on your device when their ads appear on our pages. The use of cookies by advertisers is governed by their own privacy policies, not by our Privacy Policy.

Links to Other Websites

Our website contains links to external sites. However, we are not responsible for the privacy practices or policies of these third-party sites. When visiting any linked site, we recommend that you review their privacy policy. Our privacy policy only applies to information collected on our website.

Updating, Correcting, or Deleting Information

Users of our website can update or delete their personal information at any time by logging into their account and navigating to sections like “My Profile” and “Account Settings.”

Security

Member accounts on our website are protected by passwords chosen by the members themselves. We take appropriate measures to ensure the privacy of member account details. Reasonable efforts are made to secure information stored in our database, and access to this information is limited to employees who need it to carry out their job duties, such as customer service and technical support teams. However, please be aware that we cannot guarantee the absolute security of your account information. Factors such as unauthorized access, hardware or software malfunctions, or other unforeseen events may compromise the security of member data at any time.

Legal Grounds for Processing Your Personal Information

We will only process your personal information when we have a valid legal reason to do so. The specific legal basis will depend on the purposes for which we collect and use your data. In most cases, the legal basis will fall into one of the following categories:

  • Consent: For instance, when you give us your consent to receive specific marketing communications. You can withdraw your consent at any time, including by clicking the "unsubscribe" link at the bottom of any marketing email we send.
  • Legitimate Business Interests: When processing is necessary for us to understand our customers, promote our services, and operate as an online business. We will ensure this is done in a legitimate manner that does not significantly impact your privacy or other rights. For example, this basis applies when we conduct market analysis to gain insights about our customers to develop new services and enhance our brand profile.
  • Performance of a Contract: When processing is required to fulfill a contract with you, or in preparation for entering into one. For example, if you have made a purchase, we will use your contact and payment information to process the order and deliver the product.
  • Compliance with Legal Obligations: When we are required to use your personal information to comply with a legal requirement.

Sharing and Disclosure of Information

Except as outlined in this privacy statement, we will not share your personal information with any third party unless we believe such disclosure is necessary in the following circumstances:

  • With our suppliers, business partners, and service providers who assist us in marketing, advertising, and providing our services to you.
  • For research, evaluation, and analytical purposes.
  • If we sell any business or assets, in which case your personal information may be shared with the potential buyer of the business or assets.
  • To comply with legal requirements or in response to an official request from law enforcement, government agencies, or any other legal process, whether or not a response is mandated by law.
  • To enforce our Terms of Use Agreement or to protect our legal rights.
  • To safeguard the safety of the public and users of our service.

We also reserve the right to transfer your personal information to a successor in interest in the event of a sale of the platform or substantially all of its assets. This successor would acquire the rights to your personal information as part of the transaction. For more details, refer to the “Changes in Our Privacy Policy” section below.

Where We Store Your Personal Information

The personal information we collect may be transferred to and stored in countries outside the EU/EEA, including countries with less strict or no data protection laws compared to those in the EU/EEA.

When we transfer your information to a third country, we take the necessary measures to ensure that your personal information is adequately protected, processed securely, and in accordance with this privacy policy. We rely on approved data transfer mechanisms, such as the EU’s standard contractual clauses, to ensure that your information receives appropriate protection in the recipient country.

If you are located in the EU/EEA, you may contact us for further information on the safeguards we have implemented to protect your personal information and your rights.

Changes to Our Privacy Policy

We may update our privacy policy from time to time. Any changes will be posted on our website to keep users informed about what information we collect, how we use it, and under what circumstances it may be disclosed. By continuing to use the site after these updates are posted, users agree to the revised policy.

If we intend to use your personal information in a way that significantly differs from what was stated at the time of collection, we will notify you by posting a notice on our website for 30 days.

Your Rights

You have certain rights regarding your personal information, including:

  • The right to object to the processing of your data for specific purposes.
  • The right to access your personal information.
  • The right to request the deletion, restriction, or receipt of a machine-readable copy of your data.

We will process any request to exercise these rights in accordance with applicable law and relevant legal exemptions. If you wish to exercise any of these rights, please contact us using the details provided below.

Please note that our website may contain links to third-party websites and services, such as business partners and advertisers. These third parties have their own privacy policies, and we do not accept responsibility or liability for them. We recommend reviewing their privacy policies before submitting any personal information.

If you believe that we have processed your personal information unlawfully or in violation of your rights, you may have the right to file a complaint with a data protection authority. However, we encourage you to contact us first so we can investigate and address your concerns.

Contact

If you have any questions or need clarification regarding these Privacy Policy, we encourage you to get in touch with us directly. Our dedicated customer service team at SAFD is available to assist you with any inquiries or concerns you may have.

You can contact us via email at info@safd.dk, where we will aim to respond to your queries as promptly and thoroughly as possible. Whether you need assistance regarding your order, our services, or specific aspects of these policies, we are here to support you.

Privacy Preference Center